Industry
PropTech / AI Real Estate Marketing
Project direction
Brand Identity
Website
Product Design
Project Description
My Halo AI is an AI marketing platform for real estate brokers, agents and marketing teams, created for Hines. It turns property details and photos into marketing materials: property landing pages, social media posts, enhanced images and virtual renovation, and property videos made from still photos. We designed the brand identity, the marketing website and the full product experience, from the first concepts to the complete platform.
Real estate teams need marketing materials fast, without a designer for every listing. We kept the product simple and guided, so users can go from property details to finished, on-brand materials in a few steps, then share them across channels from one dashboard. The brand and website speak the same clear language, presenting AI as a practical tool that saves agents hours on every listing rather than a buzzword.