Branding

Branding icon
Brand identity design projects by Made Tight: logos, signage and packaging

We build strategic, scalable brand identities that reflect who you are—and who you're becoming.

Made Tight is a branding agency that creates brand identities for startups, SaaS and technology companies, as well as hospitality and lifestyle brands. We start with strategy and positioning, then design a logo system, typography, color palette and visual language that work everywhere, from a favicon to a pitch deck. You get brand guidelines and ready-to-use templates, so your team and partners can apply the brand consistently. Already have a brand? We also refresh and rebrand existing identities.

What's included

Logo Design

(Primary, Secondary, Icon)

Typography System

(Fonts and hierarchy for web and print)

Brand Guidelines PDF

(Rules your team can follow)

Business Collateral

(Social covers, Slide templates, Email signature)

Color Palette & Visual Language

(Colors, imagery, icons, patterns)

Our Process

01/

Discovery Call & Brand Strategy

Positioning, audience and competitors. You get a short brand strategy.

02/

Moodboards & Concept Directions

Two to three visual directions. You choose the one that fits your brand best.

03/

Logo + Visual Identity Design

The chosen direction refined. You get the logo and a full visual system.

04/

Revisions & Refinement

Feedback rounds and tests on web and social. You see the brand in real use.

05/

Brand Kit Delivery

Guidelines, logo files and templates. You get a brand kit your team can use.

Our Process

01/

Discovery Call & Brand Strategy

Positioning, audience and competitors. You get a short brand strategy.

02/

Moodboards & Concept Directions

Two to three visual directions. You choose the one that fits your brand best.

03/

Logo + Visual Identity Design

The chosen direction refined. You get the logo and a full visual system.

04/

Revisions & Refinement

Feedback rounds and tests on web and social. You see the brand in real use.

05/

Brand Kit Delivery

Guidelines, logo files and templates. You get a brand kit your team can use.

Featured Projects

Reviews

"The Made Tight team didn't start with design, they started with our business. They took the time to understand who we serve, how we deliver and what sets us apart, and that strategy shaped every decision in our brand and website. The result feels like us because it was built on a real understanding of what we do."

Bogdan Petrović
Source Point CEO

“I’ve decided to partner with Made Tight because I was very happy with their work on a couple of other projects. It was clear from the get go that I made the right call. I knew I was getting an excellent design and development team, but I also got an incredible partner willing to share the load of driving InvoiceQuick on the path to a successful business.”

Vanja Terzic
InvoiceQuick CEO

“Trafft is a project we dedicated a lot of time and thought to, so it was very important for us to feel that Made Tight was following our journey on it as closely as us. They treated our product as their own, and we could feel that they loved every moment they spent working on it – dedicating themselves to it completely. “

Alexander Gilmanov
TMS CEO

“We were thrilled with our new website! The team’s exceptional work and seamless collaboration exceeded our expectations. We were excited to continue working with them on product design.“

Stefan Kostic
IPification CEO

Reviews

"The Made Tight team didn't start with design, they started with our business. They took the time to understand who we serve, how we deliver and what sets us apart, and that strategy shaped every decision in our brand and website. The result feels like us because it was built on a real understanding of what we do."

Bogdan Petrović
Source Point CEO

“I’ve decided to partner with Made Tight because I was very happy with their work on a couple of other projects. It was clear from the get go that I made the right call. I knew I was getting an excellent design and development team, but I also got an incredible partner willing to share the load of driving InvoiceQuick on the path to a successful business.”

Vanja Terzic
InvoiceQuick CEO

“Trafft is a project we dedicated a lot of time and thought to, so it was very important for us to feel that Made Tight was following our journey on it as closely as us. They treated our product as their own, and we could feel that they loved every moment they spent working on it – dedicating themselves to it completely. “

Alexander Gilmanov
TMS CEO

“We were thrilled with our new website! The team’s exceptional work and seamless collaboration exceeded our expectations. We were excited to continue working with them on product design.“

Stefan Kostic
IPification CEO

Frequently Asked Questions

Made Tight logo
Still have questions?
Book a free call
Made Tight logo
Still have questions?
Book a free call