Simply Tastly brings recipes from trusted food bloggers into one app for everyday cooking and grocery shopping. Users can discover new dishes, save favorites and turn any recipe into a shopping list. We created the brand identity and designed the mobile product, from recipe discovery and saving to the shopping list.

We wanted everyday cooking to feel like a small adventure. A playful identity, warm colors and clear, photo-led recipe screens make it easy to find something new to cook, follow it step by step and turn it into a shopping list in a few taps. The design gives food bloggers' content the spotlight while keeping the app simple for people who cook a few times a week.