A Cambridge University spinout whose product, Flow Tool, guides industrial technicians through troubleshooting, step-by-step instructions and training. Trusted by Siemens, BMW Group and Vestas. Even the name makes the point: its initials spell AI.
Company and product had become two unrelated brands, lost in a category where nearly every competitor is blue. The new identity had to unite them, impress buyers in a pitch and stay calm for the technicians who use it all day.
One master mark for company and product, custom logotypes, and an orange spectrum that runs from calm app screens to bold pitch materials. Rolled out across product, sales, trade fairs and advertising. The company-or-product confusion is gone, and the new identity went live on the website and in the product within a day.
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