Source Point builds AI agents, data pipelines, workflow automation and custom software that help businesses put AI to work in their daily operations. As the company grew, its brand no longer matched the level of its engineering. We rebranded Source Point with a new logo and visual identity, and designed a website that explains complex technical services in clear, business-focused language.

Our design approach visualizes how modern intelligent systems work. The radial logo shows data, AI, automation and interfaces working together as one connected system, and the same sense of continuous movement carries through motion, patterns and the website. The new identity positions Source Point as a serious technology partner, not another AI startup, and gives the team a consistent system for the website, social media and sales materials.